frequently asked questions
What does the program entail?
This program offers one-on-one design and production of exclusive private-labeled furniture for your brand.
Designing and manufacturing your goods all-in-one locally means efficiency, quality and personal communication is at it's best for stocking and distribution.
The program looks a little something like this...
#1: Initial design meeting discussing the needs and goals of your brand. Initial stages of design for your custom collection begins.
#2: A follow-up meeting diving into the creative process of furniture design. Final specs and details will be discussed. (an additional design meeting may be scheduled at this time)
#3: The Raven Wood team starts production of your line and delivers to your showroom.
#4: Access your password-protected profile (www.ravenwoodkc.com/privatelabel).
Here you can:
-easily order (in-store fulfillment or dropship orders) with clear lead times
-complimentary, white background photos and in-progress shots for your marketing purposes
-detailed product specs
Do you offer a dropship option?
Yes, I do!
No need to stock physical products OR handle distribution. Raven Wood's production and manufacturing warehouse can directly send orders to your customers.
Your private online profile makes ordering for in-store and/or dropship quick and easy.
Where are your materials sourced from? What makes Raven Wood different?
Our products are handcrafted by owner and furniture designer, Nicci Wyels and her team in a state of the art 10,000 sq. ft. woodshop in Olathe, Kansas.
We source all our materials through partnerships with local lumber suppliers and utilize ground couriers to keep production intimately within the community to ensure efficient lead times.
Raven Wood stands for the luxury of raw materials and craftsman quality.
Mass-made furniture from overseas with toxic and cheap materials make us cringe. We want your clients to have the opportunity to bring home something truly special.
Will my logo be on each piece of furniture?
Yes, I will be heat branding yours and my logo on every furniture piece.
By co-branding, this allows Raven Wood to provide exposure to your new products/brand through my social media and press platforms. It’s a beautiful and mutual relationship of design and manufacturing.
Can I see the behind-the-scenes progress of my furniture?
Of course! Documenting the BTS is such a joy for me. You will find your build photos within your private client profile to use at your leisure for marketing purposes.
How involved can I be during the process?
Designing furniture specifically for your distinct brand thrives when we co-design together.
I know you will love playing in the space of furniture design with me.
The process of designing (four) furniture pieces takes a minimum of (2) 1 hour design meetings.
What's the approximate retail price my pieces can go for? What % will I profit from each piece?
Anywhere from $2,000-7,000 depending on furniture type. I will work hard to ensure that you receive at least a 52% margin for retail.
You will purchase your custom line of furniture at wholesale and are then free to mark up at your disclosure. There is no price capping on what you can charge. You do what works best for you and your business.
How many pieces can I co-design with you?
Up to 8 pieces/year. However you would like to group your pieces is up to you; for example;
(1) 8-piece collection or (2) 4-piece collections (great for seasonal lines)
Gradual; one piece at a time throughout the year
How do I order?
Your time is precious. I have streamlined the ordering to be fast and easy.
Simply go to
Click on "Private Label"
Find your Brand and select "Order Products"
Select the product and quantity you wish to order
For In-store ordering, enter your address
For dropship ordering, enter the client's address
That's it! You will receive an email confirmation of the order, along with an estimated delivery time.
Easily view previous or pending orders through your member profile.
Can Raven Wood sell my designs to other retailers or individuals?
No! The designs that we co-created are exclusively for your brand. Raven Wood cannot manufacture, sell, or distribute your designs or physical products to any other brand, retailer or individual.
It is important to me that your products are exclusive. When I create new designs for other brands, I make sure that the designs pass a 3-point differentiation test to ensure that products remain unique and one-of-a-kind.
What are the costs associated with this program?
Each initial design that is ready to move to the production stage will be purchased by you at wholesale. The physical product will then be delivered to your showroom upon build completion,
You now own the first of each design and can easily order additional quantities through your member profile for in-store or to fulfill client orders.